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Broncos coach Sean Payton gives a personal shoe demo of Jordan at training camp, to wear a custom pair this season

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It looks like Sean Payton’s exclusive shoe deal has turned heads inside the Denver Broncos’ training facility.

payton, Inc., signed a shoe deal with Jordan Brand in 2020 — making him the first NFL head coach to personally sign such a deal with the company. So, as you’d expect, Payton wears a new custom pair of Jordans almost every day.

“(Payton) brags about them a bit, (saying) ‘You haven’t seen them in stores yet,’” cornerback Pat Surtain II said, via The Denver Post. “Every day he flaunts new shoes.”

It’s hard to blame him.

Payton’s deal first began in 2020 after he received an invitation to visit Michael Jordan’s private golf course, Grove XXIII, in Florida. From there, the deal fell into place.

“He (Jordan) said, ‘I noticed you always wear the Jordan 11, and I’m going to make you the first Jordan brand coach,’” Payton said via The Denver Post. “I said, ‘That looks good.’”

Payton will make good use of that deal this season as well. He’s reportedly set to wear a new custom Jordans Bronco-themed pair on the sidelines during games this fall. The shoes will be exclusive to him and not available to the public.

Details surrounding Payton’s deal with Jordan are unknown, but he said he has “hundreds” of pairs of shoes. Luckily his son wears the same size, he said, “because I can’t wear all those shoes.” He is one of the few coaches in the sports world with a personal shoe deal.

Payton is set to enter his first year with the Broncos this fall after being hired to replace Nathaniel Hackett. He spent 15 seasons leading the New Orleans Saints. The Broncos haven’t made the playoffs since winning the Super Bowl in the 2015 season, and they only went 5-12 last year.

Sean Payton is the first NFL coach to sign a personal shoe deal with Jordan

Sean Payton is the first NFL coach to sign a personal shoe deal with Jordan. (Christian Petersen/Getty Images)

While it takes more than a Jordan deal to turn a franchise around, it’s undoubtedly a great asset to bring to the organization.

“You don’t see a lot of coaches signing athletic shoe deals,” Surtain said via The Denver Post. “He was telling me the scoop about Jordan and how they treat him. Once you join Jordan, you’re going to be brothers from here on out,” he said.

“But I’m with Nike now, so we’ll see how it goes.”

The Broncos fell to the Arizona Cardinals in their season opener on Friday night. They will officially open the season against the Las Vegas Raiders on September 10th.

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